In today’s digital-first world, social media marketing has become a cornerstone of any successful marketing strategy. With billions of users engaging on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, businesses have an unparalleled opportunity to connect directly with their audience, build brand awareness, and drive conversions. What is Social Media Marketing? Social media marketing refers to the use of social media platforms to promote products, services, or brands. This involves creating and sharing content, engaging with followers, and running paid advertising campaigns to reach specific target audiences. The ultimate goal is to build strong relationships with customers while driving measurable business results. The Importance of Social Media Marketing…